Swet Columns

Aunt Eva Redux: Burnt Out?

by Doreen Simmons

Benevolent Aunt Eva, who recently had the pleasure of seeing off her severest critic when he was transferred to a place more suited to his talents, finds it a little difficult to relate to a problem that seems to come from the inside, but has to get back into the saddle somehow.

Dear Aunt Eva,

OK, I’ll admit... more

Picky Partner

by Doreen Simmons

Business partnerships, like marriages, can easily get derailed without toleration, cooperation, and mutual understand of the partners’ intended roles. Aunt Eva casts a seasoned eye over the hazards, and shepherds us along the path of harmony.

Dear Aunt Eva,

My friend Adam Ant and I recently formed a... more

Teacher to Rewriter

by Doreen Simmons

It takes courage to change not only your job but also your career; but it is becoming increasingly common.  A correspondent wonders aloud whether she has all her skills in place for the change. Aunt Eva, who has already had several of her proverbial nine lives, offers a few basic suggestions.

Dear Aunt Eva:

... more

Suddenly Dropped

by Doreen Simmons

What do we do when we are suddenly given the cold shoulder by a client or told that we aren’t needed after a long and mutually beneficial relationship? It can be infuriating or deeply traumatic. It helps to know that there is more than meets the eye, and not to lose faith in ourselves. Kindly Aunt Eva has mostly... more

Moving to Computer and Internet

by Doreen Simmons

Aunt Eva, that dear wired-up old tabby, turns her benevolent gaze upon the question of upgrading: do we or don’t we?

Dear Aunt Eva:

All my friends (editors, translators, copywriters) are turning in their pencils and fax machines for computers and e-mail. It looks like an expensive change, with a serious... more

Protecting Clients from Themselves

by Doreen Simmons

Aunt Eva is in a thoughtful vein this time, as she examines the tactical and ethical problems of trying to give the clients what they need, rather than what they want.

Dear Aunt Eva,
An editor friend of mine recently told me his job sometimes included “protecting clients from themselves.” I don’t recall seeing... more