From Pennies to Profits: Marketing on a Shoestring in the 21st Century
You no longer need deep pockets to create a global business. Veteran direct marketing professional and publisher Thomas Ainlay Jr. (“Taj”) will share with us his experience of launching Legacy Memoirs, an imprint dedicated to preserving life stories and oral histories worldwide. Among specific areas Taj will cover are: helpful hints on running a virtual office, how to take advantage of publicity opportunities, the ins and outs of networking, and how to use strategic alliances to your best advantage.