May 18, 2017

SWET June Talk: Keeping in Character—From Concept to Product

With Wendy Uchimura

Date: June 21, 2017 (Wed.)
Time: 7:00 to 9:00 p.m. (doors open at 6:00 for visiting)
Place: Books on Japan (library), Jinbocho, Tokyo;
At the Jinbocho subway stop, go out the A2 exit; at street level, turn left, go 12 steps, and look for a doorway at the left side of the Megane Drug メガネ・ドラッグ store saying “Books on Japan”; take the stairs to the 2nd floor. http://www.booksonjapan.org/location/
RSVP: Space is limited; please let us know if you are coming. E-mail us here.
Fee: Free of charge; feel free to bring a bento or snack to eat during the first hour while we catch up on news and swap stories. The workshop will begin at 7:00.
 

Yokohama-based translator Wendy Uchimura will share insights from her current experience in translation with an introduction to the world of licensing. How does overseas character and brand artwork get on to apparel in Japan and what language is involved in the process that spans the legal, design, production, and marketing fields? She will describe the importance of maintaining brand and character image and explore localization issues that occur particularly in the world of fashion.