Articles

Reading Japanese Advertising: Print to TV

John L. McCreery

In his second article about Japanese advertising, John McCreery turns to the medium of television, which has unique possibilities not found in print advertising.

 

In the last issue of the SWET Newsletter, I talked generally about how to read Japanese ads and illustrated the approach I advocate by looking at the print ads for... more

Reading Japanese Advertising

by John L. McCreery

What does it mean to understand an ad? And what specifically does it mean to understand a Japanese ad? The ads we examine are more than an opportunity to learn about Japanese advertising; they are also an opportunity to learn something about the society in which those ads were produced.

When asked if I... more